Building the System Nobody Built

At Goodwin, we believe the most powerful platforms are built by engineers who've seen what's possible  and what's been missing. We sat down with our VP of Engineering, Amit Hetawal, to talk about his journey from Wall Street to Silicon Valley, and why Goodwin is the convergence point he's been working toward his entire career.

From Trading Floors to CRM to Something Bigger

Amit's engineering career reads like a masterclass in high-stakes system design. He started at Goldman Sachs, where he built real-time trading systems used directly by brokers on the stock exchange floor.

"I built their trading systems where we were doing real-time trading. I was working closely with the brokers because they were at the stock exchange."

That environment demanded precision, speed, and zero tolerance for failure. Real-time trading systems are among the most demanding in the industry: low latency, high throughput, and the kind of reliability where downtime isn't an inconvenience, it's a liability. From there, Amit moved to Salesforce, where he shifted focus to CRM systems at enterprise scale. Instead of microseconds, the currency was workflow, data relationships, and how businesses manage their most important asset: their customers.

The Gap Nobody Filled

What Amit noticed across both worlds  was something that most engineers see but few get the chance to fix: isolated systems that don't talk to each other.

"I feel like it's just this consolidation of these isolated systems which nobody has tapped into."

Payments live in one place. Sourcing in another. Proposals somewhere else entirely. The tools exist, but they're fragmented forcing teams to context-switch, reconcile data manually, and lose time stitching together workflows that should be seamless. This is the problem Goodwin is built to solve.

Why Goodwin

When Amit joined Goodwin, it wasn't just a career move, it was the intersection of everything he'd been building toward.

"I landed at Goodwin where I can actually use both the systems."

The vision is clear: bring payments, sourcing, proposals, and more into a single, unified platform. One where you can literally build your system around how your business actually works, not the other way around. For engineering teams, that means designing for composability. For users, it means finally having a platform that matches the complexity of their operations without adding to it.

Want to learn more about how Goodwin is building the unified platform for modern business operations? Explore our product →