We Built Something That Is Groundbreaking. Meet Dynamic Invoicing

At Goodwin, we talk a lot about what it means to bet on the broker. We have continuously emphasized our real-time payments, instant sourcing and banking capabilities that work 24/7/365. But some of the most important work happening at Goodwin is the kind you don't see until you're deep in the weeds of a trip — and that's exactly where Dynamic Invoicing lives.

This one is also a shoutout to Erin Wong, one of our engineers who has been leading the charge on building it, but more on that in a second.

The Problem With Traditional Invoicing

Traditional invoicing tools were built for a simple world with one customer, a single vendor, one payment and one refund. But, after talking with brokers and operators in charter, it is easy to see it is not a simple world.

A single trip can involve a customer, broker, operator, payment processor, finance and admin teams, tax authorities, vendors like catering and transportation, partial payments, refunds, revisions, operator payouts, fees, and taxes. In the old model, that means  a dozen spreadsheets and cross-referencing and reconciliation done manually.

The invoice was never built to carry all of that.  So the gaps in visibility and accuracy over time were paid for by brokers, ops teams, and finance every single day.

A Different Approach

At Goodwin, we asked a different question: what if the invoice was the source of truth for every party, every dollar, and every obligation tied to a trip? That's dynamic invoicing.

It's powered by a dual-entry ledger that tracks both the customer-facing invoice and the party-level obligations behind it. Every payment, adjustment, split, refund, payout, and reconciliation is connected back to the right party and the right trip. As the trip evolves, the invoice evolves with it in real time.

What this unlocks is something traditional invoicing tools simply can't do:

• Brokers get visibility into exactly where the deal stands.
• Finance gets clarity on collections, payouts, and reconciliation.
• Admins get a clean audit trail.
• Operators and vendors are tracked against the actual obligations created by the trip.

Traditional invoicing shows what was billed. Dynamic Invoicing shows what actually happened, financially, across the entire trip. Every party. Every dollar. Every revision. Every obligation.

Our Head of Engineering Amit Hetwal put it plainly: most fintech offerings handle a single party transaction flow — pay to X, refund from X. What Goodwin built is a multi-party runtime invoice where N number of parties are involved, with every dollar tracked in and out, with a transparent view for brokers, finance, and ops all in one place. That's not an incremental improvement. That's a fundamentally different architecture  and one we think is genuinely patentable.

The Numbers

We're still in the early stages of full rollout, but here's what the data is already showing:

• 21 distinct workflows managed in one unified UX
• 39 minutes saved per invoice, conservative estimate
• 34 hours of employee time saved per day at scale
• ~70% reduction in human errors based on automation replacing manual spreadsheet work

And those are the conservative numbers. At full conversion, we're looking at up to 60 minutes saved per invoice across ops and finance, and a 90–95% reduction in human error.

Erin's Fingerprints Are All Over This

None of this ships without the right engineer asking the right questions and refusing to settle for the easy answer. Erin Wong has been leading the technical charge on dynamic invoicing. She and the team have been figuring out how to make all of these parties talk to each other and then surface that complexity as a clean, transparent view for every stakeholder.

That's not a small problem. It's one of the hardest things we've tackled at Goodwin.

This is what building at Goodwin looks like. It is full of hard problems, brilliant people, and infrastructure the industry has never seen before.
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