Case Study: How The Jet Merchants Elevated Efficiency & Client Experience with Goodwin

Background & Business Overview

The launch of  The Jet Merchants was more than just starting a business—it was about redefining aviation advisory services. Their goal? To offer a mix of advisor-led private aviation products and services to clients while minimizing operational inefficiencies.

Quality of life—offloading administrative work meant they could focus on their clients and grow their business stress-free. The administrative burden was holding them back from focusing on their clients and scaling their business.

That’s when they discovered Goodwin Company.

Decision to Use Goodwin Company

They took a leap of faith, knowing that to grow The Jet Merchants, they needed a partner that could handle the backend operations. These things below were the key factors that made Goodwin a good fit for Jet Merchants:

• Comprehensive backend support—many platforms offer sourcing, payments, and proposals, but Goodwin provided an all-in-one back-office solution.
• A true partnership—Luis wanted more than just software; they needed a team that understood the aviation business.
• Clients love the speed, simplicity, and options provided —The ability to receive instant flight options and multiple payment methods increased trust, leading to repeat bookings and stronger client relationships.

Implementation & Experience

Integrating Goodwin into The Jet Merchants’ workflow was seamless, thanks to its user-friendly interface that benefits both brokers and clients. The intuitive system simplifies transactions and decision-making, while the growing adoption of Goodwin by operators has significantly improved sourcing speed and efficiency, giving The Jet Merchants a competitive edge. Additionally, Goodwin’s Automated Proposals provide clients with branded, easy-to-read options within minutes, accelerating approvals. The platform’s flexible payment processing options, including Plaid integration, have further boosted client confidence and streamlined transactions, making the entire booking process smoother and more reliable.

Results & Business Impact

By partnering with Goodwin, The Jet Merchants has transformed its operations, making bookings faster, transactions smoother, and client interactions more seamless than ever. What once required hours of back-and-forth can now be handled in minutes, allowing them to focus on what truly matters—building relationships and growing their business. With enhanced efficiency, higher client satisfaction, and a distinct competitive edge, Goodwin has become an essential part of The Jet Merchants' success. Here's how the platform is making a measurable impact.

• Faster Bookings & Seamless Transactions
  One of the biggest wins? They can now talk to a client for just five minutes about their trip, receive sourcing options instantly, and book the flight on the spot. The back-and-forth that used to take hours—or even days—was now reduced to a single phone call.
• Time & Effort Saved
  By offloading backend tasks to Goodwin, The Jet Merchants cut out a majority of the administrative headaches, giving them more time to focus on client relationships and business growth.
•  Higher Client Satisfaction & Repeat Business
  Clients love the speed, simplicity, and options provided by Goodwin. The ability to receive instant flight options and multiple payment methods increased trust, leading to repeat bookings and stronger client relationships.
• Competitive Edge in the Market
  While many brokers have access to sourcing, payment, and proposal platforms, few have true backend support. Goodwin’s dedicated team and seamless technology gave The Jet Merchants a distinct advantage, making them stand out in a crowded market.

Conclusion

By partnering with Goodwin, The Jet Merchants transformed their workflow, streamlined operations, and enhanced the client experience.

For The Jet Merchants, what started as a leap of faith turned into a game-changing decision. With Goodwin handling the backend, they can now focus on what truly matters: growing their business and delivering exceptional service to their clients.

If you’re looking for a way to scale your brokerage while saving time and increasing efficiency, Goodwin is the solution. Sign up for a demo here.