Goodwin Advances Charter Aviation Tech Movement Through New Hertz Partnership

FOR IMMEDIATE RELEASE 

COLUMBUS, Ohio (February 17, 2026) Charter aviation is in the midst of a quiet but powerful transformation. What was once an industry defined by phone calls, PDFs, wire instructions, and manual reconciliation is rapidly becoming a technology-driven ecosystem, one where speed, accuracy, and real-time decision-making define competitive advantage.

At the center of this shift is the rapid evolution of financial technology in charter aviation. What began as digitized payments to operators and automated tax handling has expanded into something far more powerful: instant, real-time money movement. Brokers can now move funds seamlessly to and from operators, ground transportation, catering, and other critical vendors the moment a trip is booked or adjusted. This capability doesn’t just simplify payments, it enables new partnerships where ground transportation can be integrated directly into the charter experience, showcasing how frictionless payments can extend beyond the aircraft and into every touchpoint of the trip. And that is just the beginning.

At Goodwin Company, the mission has always been to uncomplicate life for charter brokers by building a platform with simple, smart solutions. That same philosophy underpins Goodwin’s latest announcement: a partnership with Hertz that brings premium ground transportation directly into the charter experience, powered by technology and delivered at scale.

Through the Goodwin platform, charter brokers can now extend white-glove transportation services to their clients with the same ease they manage trips, proposals, and payments. Beginning this fall, every charter broker on Goodwin can offer clients complimentary enrollment into Hertz Gold+ Plus Rewards Five Star status, with select deposit clients qualifying for Hertz’s coveted President’s Circle status.

‍Goodwin x Hertz Gold+ Five Star benefits include:

• A dedicated Hertz private aviation team supporting Goodwin brokers
• Complimentary vehicle delivery directly to FBOs
• Vehicles for confirmed reservations are in positioned at the FBO four hours prior to arrival 
• Automatic, space-available vehicle upgrades

“Every feature and partnership, like this one with Hertz, comes directly from listening to our brokers and understanding their real-world needs,” said Tolga Demirel, Co-Founder of Goodwin. “We’re democratizing access to premium travel benefits. No matter your size, if you’re a broker on Goodwin, you have the same competitive tools as industry giants.”

Steve Cairo, Director of Sales at Hertz, echoed that alignment: “Hertz has worked with charter aviation for decades, but this partnership does something new by embedding premium ground transportation directly into the booking workflow. Together with Goodwin, brokers can now offer their clients seamless, first-class service from runway to road, including access to Hertz Gold+ Five Star and President’s Circle benefits as part of every trip.”

The Hertz partnership is one example of a broader movement underway at Goodwin. As its banking and payments infrastructure continues to expand, the platform is laying the groundwork for instant money movement across an ever-growing range of services—unlocking new categories brokers have long wanted, and enabling partnerships that simply weren’t possible before.

With each product release and partnership, Goodwin reinforces its commitment to strengthen the charter industry with tech that moves fast and saves time. Similar perks may exist within fractional programs or elite credit cards, this partnership is fundamentally different. By embedding Hertz directly into the Goodwin platform, these benefits become accessible to every brokerage, regardless of size. Technology removes the traditional barriers, putting small and mid-sized brokers on equal footing with the largest players in the industry.

This is exactly why Hertz chose to partner with Goodwin. As charter aviation modernizes, forward-thinking brands recognize the advantage of meeting brokers where they already operate.

About Goodwin
Founded in 2022, Goodwin Company is headquartered in Ohio with technical talent across the U.S. The company is revolutionizing the charter aviation industry with innovative technology that streamlines charter operations. Goodwin acts solely in a B2B capacity, supporting brokers and operators in digitizing and elevating their workflows, ensuring charter aviation professionals can focus on building meaningful client relationships and scaling their businesses. For more information about how Goodwin is reshaping the charter landscape, please visit www.teamgoodwin.com or follow us on LinkedIn to stay updated. 

About Hertz
Hertz Global Holdings, Inc. is one of the world’s leading car rental and mobility solutions providers. Its subsidiaries, including The Hertz Corporation, and licensees operate the Hertz, Dollar, Thrifty, and Firefly vehicle rental brands, with more than 11,000 rental locations in 160 countries around the globe. The company also operates the Hertz Car Sales brand, which offers a range of quality, competitively priced used cars for sale online and at locations across the United States, and the Hertz 24/7 car-sharing business in Europe. For more information about Hertz, visit www.hertz.com.

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